Apple Reduces iPod Prices
Apple cut the price of its iPod Shuffle models to $69 and $99. And it introduced a $149 Nano with 1 gigabyte of memory that can hold about 240 songs. Higher-capacity Nanos sell for $199 and $249.
Apple Computer on Tuesday slashed prices on entry-level iPods and added shows from pay-TV's Showtime to its iTunes store -- moves aimed at further cementing its supremacy in digital downloads.
The actions come as rivals struggle to gain a foothold against Apple, which has an 83 percent market share in digital music downloads.
No. 1 PC maker Dell, which hoped to challenge Apple with a line of digital music players, discontinued its hard-drive based units last week. Online music store Napster, which reports earnings today, is repositioning itself as an ad-supported fan Web site.
Apple cut the price of its iPod Shuffle models to $69 and $99. And it introduced a $149 Nano with 1 gigabyte of memory that can hold about 240 songs. Higher-capacity Nanos sell for $199 and $249.
It also added episodes from three Showtime series -- Weeds, Fat Actress and Sleeper Cell -- to its roster of videos.
Apple Computer on Tuesday slashed prices on entry-level iPods and added shows from pay-TV's Showtime to its iTunes store -- moves aimed at further cementing its supremacy in digital downloads.
The actions come as rivals struggle to gain a foothold against Apple, which has an 83 percent market share in digital music downloads.
No. 1 PC maker Dell, which hoped to challenge Apple with a line of digital music players, discontinued its hard-drive based units last week. Online music store Napster, which reports earnings today, is repositioning itself as an ad-supported fan Web site.
Apple cut the price of its iPod Shuffle models to $69 and $99. And it introduced a $149 Nano with 1 gigabyte of memory that can hold about 240 songs. Higher-capacity Nanos sell for $199 and $249.
It also added episodes from three Showtime series -- Weeds, Fat Actress and Sleeper Cell -- to its roster of videos.
posted by e-journalist at 6:40 PM
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